Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve.” 

Centred around three priority areas—Mobility, People and Environment—Bridgestone’s new corporate social responsibility commitment focuses on the philosophy of “Serving Society with Superior Quality,” and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.

Conducting business in more than 150 countries, Bridgestone says the company believes in the importance of building relationships with and contributing to the local communities where it operates. In its Sustainability Report, Bridgestone highlights efforts toward creating safer, healthier and more sustainable communities.

“We live in a time of unprecedented global change,” says Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation. “Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change—the world is faced with many great challenges. Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.”

Bridgestone hopes to provide easier, safer, smoother and more seamless mobility for its customers, while building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone says they continue to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.