Groupe Touchette to Offer Exclusive Winter Tire

Continental has designed a winter tire exclusively for Groupe Touchette.

Continental’s new IceContact XTRM tire, designed in collaboration with Groupe Touchette, will be available exclusively through Groupe Touchette. The company says the tire offers exceptional grip on ice and greatly improved handling on snowy roads, thanks to a new tread design and a unique stud technology.

The TriStar studs, produced by Tikka in Finland exclusively for Continental, offer better grip on ice compared to standard round studs, Groupe Touchette said in a news release.

“The IceContact XTRM will significantly contribute to Groupe Touchette’s positioning as a leader in the winter products category in Canada,” said Frédéric Bouthillier, Chief Operating Officer. “This collaboration with Continental has enabled us to actively participate in the design of this exclusive tire. By joining forces with German engineering that pushes the limits of winter tire technology, we can offer a product designed for Canada that makes no compromises on quality and brings distinctive value to the consumer.”

The IceContact XTRM will be available in 46 sizes (15 to 22 inches) for winter 2020, with 45 additional sizes available in 2021.