Ready. Set. Sell!
Manufacturers and distributors are ready for the winter tire season ahead. Are you? In a few weeks, as Canadians swap out their flip-flops and t-shirts for…
Yokohama
Yokohama Tire Sponsors Legends and Rookies for 103rd Pikes Peak International Hill Climb
Yokohama Tire is gearing up for another thrilling run at the Broadmoor Pikes Peak International Hill Climb, bringing a dynamic mix of seasoned veterans and promising rookies…
OTR Tires: Big Trends in Big Tires
Off-road equipment is getting bigger and heavier, sending tire engineers back to the proverbial drawing board. There’s no denying that off-road equipment is getting bigger, and…
Light Truck Tires: Bigger Better
The LT tire market is growing, and so are the tire sizes in this segment. “Growth” is the word that probably best describes the state of…
Yokohama Tire Returns as the Official Tire Supplier of Nitrocross
Yokohama will be the exclusive spec tire for all classes competing in the series, including the premier Group E class where new, purpose-built ADVAN A054® race tires will debut…
Yokohama to Put New GEOLANDAR A/T4™ Tires to the Test at Crandon World Championships
Yokohama Tire’s off-road team is heading to the “The Big House” in Crandon, Wisconsin for the Championship Off-Road season finale and a stop on the Ultra4 series…
HP Tires: A Perennial Favourite
Engineered for EVs, the Yokohama ADVAN Sport EV A/S was designed to last. Moreover, this new tire promises the sharp steering response, powerful braking and improved…
Yokohama Tire Launches the ‘Extreme Traction’ 907W Drive Tire
Just in time for winter, Yokohama Tire has launched the 907W, a premium, extreme traction drive tire which is designed for fleets and operators who are…
Yokohama Tire Named Premier Partner of the Porsche Carrera Cup North America
Yokohama Tire has expanded its partnership with Porsche Motorsport North America (PMNA) again. The tire maker announced it will be the new Premier Partner of the…
LT Tires: Work Hard, Play Hard
Today’s light truck owners expect a lot from their tires. There used to be a time when light trucks were thought of as work vehicles. No…
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