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global debut

Front three-quarter view of the silver Hyundai Boulder Concept, a rugged body-on-frame SUV. The vehicle features an upright "Art of Steel" design , large 37-inch mud-terrain tires , vertical LED headlight stacks, and a roof-mounted light bar, positioned on rocky terrain.

Hyundai Boulder Concept: A New Body-on-Frame Force in the Off-Road Market

The Hyundai Boulder Concept made a surprise global debut at the 2026 New York International Auto Show, showcasing a rugged, body-on-frame SUV design. This concept signals Hyundai’s…

April 30, 2026

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global debut

Hyundai Boulder Concept: A New Body-on-Frame Force in the Off-Road Market

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