NRS Brakes Accelerates Commercial Growth Across North American Markets

To boost profit margins for automotive distributors, Canadian manufacturer NRS Brakes appoints a top industry leader to spearhead its nationwide friction product expansion.

Toronto-based manufacturer NRS Brakes has appointed Tim Stone as Executive Advisor to drive its North American aftermarket growth, distribution network expansion, and commercial channel partnerships.

Stone brings extensive aftermarket leadership experience to the role, having previously owned Performance Automotive in Michigan and spent 13 years in executive distribution management at Auto-Wares. He also served seven years on the AAPA/Alliance product committee, bringing a comprehensive understanding of warehouse distribution and jobber network dynamics.

For North American automotive parts distributors, jobbers, and repair technicians, the executive appointment signals an intensified push to market technology-driven replacement components over low-cost alternatives. NRS Brakes utilizes a patented mechanical retention system and zinc-galvanized steel backing plates to prevent rust-jacking and friction material delamination in harsh winter driving conditions.

By positioning galvanized brake pad technology as an engineering-led alternative to traditional painted pads, the company aims to help distribution partners shift customer conversations from price competition to long-term component durability and installer profitability.