LIQUI MOLY Extends Formula 1 Partnership

Enhancing global brand visibility and B2B distributor engagement, LIQUI MOLY renews its sponsorship deal with Formula 1.

Formula 1 has announced a multi-year extension of its commercial partnership with German lubricant and additive manufacturer LIQUI MOLY, designating the brand as an Official Supporter. Building on a relationship established in 2019, LIQUI MOLY will maintain its trackside and virtual branding presence across select Grand Prix events while leveraging the platform for commercial customer engagement.

For lubricant distributors, jobbers, and independent repair shop owners, high-profile motorsport sponsorships drive end-user brand recognition and reinforce product quality claims at the service counter.

According to Formula 1 commercial leadership and LIQUI MOLY marketing executives, the renewed agreement serves as a core vehicle for global customer networking programs and B2B trade activations across key international automotive markets.