Niterra Names Canadian Industry Veteran Jeff Desveaux Global Head of New Product Lines

Expanding its executive product leadership, ignition and sensor manufacturer Niterra North America, Inc. (formerly NGK Spark Plugs) has promoted Jeff Desveaux to General Manager, Global Head of New Product Lines. 

In his new capacity, Desveaux will lead the global commercial strategy, portfolio development, and international market execution for parent company Niterra Co., Ltd. 

The promotion highlights a prominent Canadian aftermarket leader, as Desveaux dedicated over twenty years to the organization. He began his career with NGK Spark Plugs Canada in 2003, subsequently serving as General Manager of the Canadian division before transitioning to Regional General Manager of Product for the PAMA territory. 

Reporting to David Loy, General Manager of Global Aftermarket at Niterra Co., Ltd., Desveaux will manage an international team of global product managers, data architects, and engineers. His operational oversight encompasses product lifecycle management, global sourcing, cataloging standards, and international market development as Niterra expands its aftermarket portfolio.