Premium Guard Launches Febreze Cabin Air Filters to Drive Aftermarket Replacement Rates

Premium Guard Inc. (PGI) announced that Febreze Cabin Air Filters are now available for direct purchase at PureFlowAir.com, giving drivers a new way to bring trusted odor elimination and advanced cabin air filtration into their vehicles. 

Developed under PGI’s licensing partnership with Procter & Gamble, the new line combines the odor-elimination equity of Febreze with PGI’s PUREFLOW filtration engineering to address one of the most overlooked areas of vehicle maintenance: the air inside the cabin.

The product features a multi-layer filtration system that combines high-efficiency media, activated charcoal, and OdorShield technology. This design is engineered to capture common airborne contaminants such as dust, pollen, smoke, and exhaust-related particles while neutralizing unwanted odors, delivering clean, unscented air without compromising HVAC airflow. Despite more than 250 million vehicles in the U.S. and Canada being equipped with cabin air filters, replacement rates remain low across North America, highlighting a significant commercial opportunity for service providers and automotive retailers to improve preventative maintenance behavior.

“This launch reflects PGI’s continued focus on bringing differentiated filtration solutions to market,” said Anan Bishara, CEO and Founder of Premium Guard Inc. “Vehicle interior air quality is becoming increasingly important to both OEMs and consumers, yet cabin air filter replacement rates remain low across North America. By combining PGI’s advanced filtration engineering with the trusted odor-elimination power of Febreze, we believe we can help increase consumer awareness, expand the category, and give drivers a better choice for clean, fresh, unscented air inside their vehicles.”

The launch on PureFlowAir.com represents the initial phase of a broader omnichannel rollout. For automotive service technicians and dealership service advisors, the introduction of this highly recognized consumer brand provides a strong retail tool to effectively educate customers and increase low-turnover cabin air filter replacement rates.