Wakefield Launches SpecIQ

Wakefield Canada is proud to introduce SpecIQ, a powerful new tool designed to simplify how shops search, compare, and select products based on technical specifications.

Product specifications can often be complex and time-consuming to navigate. Questions like “Which product meets this spec?”, “How do I compare options?”, or “What sizes and formats are available?” are common across the industry.
SpecIQ was built to answer those questions—quickly and clearly.

Now live on WakefieldConnect, SpecIQ is available to all garages, delivering a streamlined, intuitive experience that removes the guesswork from lubricant product selection.

Key Features of SpecIQ

• Smart Spec Search
  Quickly find products by entering a specification directly into the search bar
• Advanced Filtering
  Refine results by specification, brand, viscosity, or category to zero in on the right product.
• Side-by-Side Comparison
  Easily compare multiple products that meet the same spec with the “Compare Product” feature.
• Exportable Data
  Download comparison data into Excel for easy sharing and analysis.
• Comprehensive Product Details
  Access everything you need in one place, including marketing assets, SDS, and PDS documentation.
• Integrated eShop Access
  Eligible customers can seamlessly click through to place product orders directly
• Packaging & Logistics Visibility
  Quickly confirm product formats and packaging details—from jug sizes to pallet configurations

Discover SpecIQ today at WakefieldConnect.ca