Bosch, a leading global supplier of technology, will showcase new products and solutions, including diagnostics, braking components, tools and equipment, at AAPEX (Booth #A4409) and SEMA 2025 (Booths #23911 and #36087). Additionally, specialists from Bosch will present at AAPEX Booth #A4409 on expanded product portfolios and pioneering new AI-powered in-shop solutions.

“At Bosch, we’re always in the business of improving the in-shop experience for repair shop professionals, as well as the on-road experience for drivers,” said Todd Hertzler, North American Regional President of Bosch Mobility Aftermarket. “With that goal as our north star, we’re bringing a host of new products and trailblazing solutions to AAPEX and SEMA that will meet the evolving needs of repair shop owners, technicians and auto enthusiasts with the best support modern technology has to offer – pushing our customers to the forefront of efficient, quality automotive maintenance and repair.”

Attendees can expect the following new products and solutions to be featured at the Bosch AAPEX (#A4409) and SEMA (#23911 and #36087) booths. Representatives will also be on-site to answer questions and provide demonstrations.

Bosch Diagnostics: AAPEX showgoers can get a feel for how remote diagnostics and artificial intelligence (AI) are transforming in-shop operations and the aftermarket repair industry as we know it. Activations will include demos of the Bosch Super Technician – a breakthrough AI-powered tool designed to help repair technicians work smarter, diagnose faster, and stay ahead of the curve as vehicles continue to grow more complex.

Also at SEMA booth #36087, the Diagnostics group will showcase the new Bosch TPA400, a TPMS sensor configuration tool. Fit with an integrated OBD module and over-the-air software updates, the TPA400 is compatible with over 20 universal sensor brands and boasts vehicle coverage of over 95%.

Bosch Auto Parts: The new HCV Air-Disc Brake Pads – Bosch’s first heavy duty braking service offering – boast advanced friction stability, lower rotor wear and OE-equivalent or better brake efficiency and power for class 6-8 vehicles. Additionally, a relaunched oil and cabin air filter program will introduce more than 200 new part numbers, expanded vehicle coverage and elevated quality.

OTC Tools: In celebration of its 100-year anniversary, OTC Tools will debut over 80 new product numbers, including the new 5098 Cone Washer Removal Adapter and 5961 Drain Plug Pro Kit – both of which will be onsite for demonstrations at AAPEX Booth #A4409 and SEMA Booth #36087.

Also onsite at both shows will be the new S06G 6-Ton and S03G 3-Ton Geared Jack Stands, with features like a formed and welded high-quality steel base and self-locking geared ratchet handle that provide technicians universal support for most vehicles – and the ability to safely set a stand without crawling underneath the vehicle.

Bosch Performance Parts & Engineering: SEMA Booth #23911 will bridge today’s performance needs with tomorrow’s mobility solutions, showcasing a mix of breakthrough technologies and powerful components including Bosch fuel pumps and injectors, TPMS and other sensors, ignition coils and spark plugs, electric powertrain systems and more.

Bosch experts will lead the following in-booth (#A4409) presentations on new product developments and high-level aftermarket trends on Tuesday, Nov. 4 and Wednesday, Nov. 5.

• Top Shelf Filtration, Engineered for Excellence. Premium Protection for Every Breath and Every Mile: A Presentation on Bosch Filtration
• Tuesday, Nov. 4: 10 – 10:10 a.m. PST and 2 – 2:10 p.m. PST
• Wednesday, Nov. 5: 12 – 12:10 p.m. PST and 4 – 4:10 p.m. PST

 

• Tools To Beat the Flat Rate – Working Smarter, Not Harder: A Presentation on OTC Tools
• Tuesday, Nov. 4: 11 – 11:10 a.m. PST and 3 – 3:10 p.m. PST
• Wednesday, Nov. 5: 11 – 11:10 a.m. PST and 3 – 3:10 p.m. PST

 

• What’s Stopping You? A Presentation on Bosch Braking Components
• Tuesday, Nov. 4: 12 – 12:10 p.m. PST and 4 – 4:10 p.m. PST
• Wednesday, Nov. 5: 1 – 1:10 p.m. PST

 

• Bosch’s SuperTechnician: AI-Powered Efficiency for Next-Generation Workshops
• Tuesday, Nov 4: 1 – 1:10 p.m. PST
• Wednesday, Nov. 5: 10 – 10:10 a.m. PST and 2 – 2:10 p.m. PST

“AAPEX and SEMA present meaningful opportunities to connect with our customer base,” said Rolf Schillinger, vice president of sales & marketing services at Bosch Mobility Aftermarket. “These exhibits, activations and presentations allow us to make the most of that invaluable touchpoint, bringing aftermarket professionals into the fold on where we’re looking next when it comes to innovating new products and solutions to provide the first-rate in-shop support technicians deserve.”

Bosch will close out day one of AAPEX by presenting its second annual Shop of the Year award to an independent repair shop within the Bosch Module Program network.

Representatives from multiple Bosch business groups, including Diagnostics, Training, the Bosch Auto Service Franchise, Parts and more will be available to connect with attendees at AAPEX booth #A4409 and SEMA booths #23911 and #36087 from Tuesday, Nov. 4 to Thursday, Nov. 6.