Clarity Car Care, the newly launched U.S. brand from Simplicity Car Care, proudly announces the appointment of Eric Gass as Brand Development Manager for the state of Florida. This strategic hire marks a key milestone in the company’s U.S. expansion and reinforces its commitment to building strong partnerships with independent collision repair operators across the region. 

In his role, Eric will be responsible for leading franchise growth and brand development efforts throughout Florida. With a deep understanding of the automotive industry and a track record of fostering high-impact relationships, Eric brings the insight and local experience needed to drive Clairy’s mission forward.

“I’m excited about the new partnerships we will develop with independent shop owners. Our goal is to help franchisees create sustainability through operational excellence, increased sales and profitability, while continuing to be laser-focused on satisfying our customers,” says Eric Gass. 

Eric’s appointment aligns with Clarity’s focus on enabling franchisees to thrive through proven operational systems, customer-first strategies, and modern tools designed to improve business performance. His leadership in Florida will help accelerate the brand’s regional presence and support independent repairers in building successful, scalable operations. 

“As we expand across the U.S., it’s critical that we have the right leaders on the ground who understand the market and share our values,” said Domenic Ieraci, President of Clarity Car Care. “Eric brings the passion, experience and drive we need to support local operators and grow our footprint throughout Florida.”

Backed by over 100 successful locations in Canada under Simplicity Car Care, Clarity Car Care is reimagining how collision repair is delivered in the U.S., offering franchisees robust support and a simplified path to operational excellence.