AIA Canada has released a new Consumer Behaviour Series report, Data dynamics: Exploring vehicle owners data awareness, ownership, and sharing, 2024 edition.

Specifically designed for Canadian auto care businesses, this report provides key findings on how Canadian vehicle owners perceive in-car data including:

• Owner awareness of in-car data and data sharing
• * Consumer knowledge of telematics and how it impacts vehicle maintenance
• * And more!

The research from this report will inform Canadian auto care businesses on how they can better understand vehicle owners’ knowledge and perception towards data sharing, the right to repair, and how they can educate their customers on in-car data and what it means to maintain and repair their vehicles.

This report is free to AIA Canada members and available to non-members for $199 CAD.

Get your copy of the report now

Interested in the key highlights?

Available free for both AIA Canada members and non-members, this executive summary of this report provides an overview of key findings on vehicle owners awareness and knowledge of in-car data and the key takeaways.

Get the executive summary