Plews & Edelmann, a leading manufacturer and marketer of power steering components, has expanded coverage in both the Edelmann® and Edelmann Elite® line of products.
Anthony Holguin, Plews & Edelmann Director of Category Management, announced the new parts additions, noting, “We’re expanding coverage and adding key parts to our industry-leading power steering product portfolio. In the first half of this year alone, Plews has introduced 61 new power steering hoses, hard parts, fluid, and innovative repair kits and tools for electric power steering components. Many of these products are exclusive offerings to the aftermarket.”
The new releases include:
- 42 power steering hoses with coverage for over 16 million registered vehicles with applications from GM, Ford, Acura, and Toyota, including GM crossovers and fleet-oriented Ford Super Duty applications.
- 6 power steering hard parts have been added to the Edelmann Elite line of NEW racks, pumps, and gears. These 6 SKUs have propelled coverage beyond 90% of sales demand in the aftermarket. The newly introduced SKUs include 5 pumps, and 1 rack exclusive to Plews & Edelmann. This brings the total number of NEW hard parts SKUs in the program to 374 with 65 total exclusives.
- The addition of a fully synthetic Honda/Acura power steering fluid that provides coverage to over 13 million vehicles in operation.
The expansion of our EPS category with 12 additional SKUs, offering alternatives to replacing expensive and often unavailable electronically assisted steering components. With our exclusive 5 EPS rack and pinion drive belt kits, 2 couplings and a spanner wrench tool kit, we’re bringing revolutionary repair options to the EPS aftermarket. These innovative repair solutions slash repair costs and eliminate the need for reprogramming or realignment. And we bring the support, with our detailed installation videos, tools, and technical assistance line.