WAI is thrilled to announce the appointment of Sam Rusenovich as our new Vice President of Sales for the U.S. Traditional and Canadian markets.

Sam has over 20 years of diverse sales leadership and management experience in the traditional automotive and commercial vehicle aftermarket industry.

Sam’s impressive career began at NAPA Auto Parts, where he excelled in various multi-unit management and sales/operations leadership roles, ultimately serving as Group Vice President overseeing a significant region in the Mid-Western USA. His journey continued as Director of Sales, Traditional and Commercial Vehicle Aftermarket at BPI/Raybestos Brakes, where he successfully led the USA field sales team with a focus on new distribution, organizational restructuring, and enhancing customer engagement. Most recently, Sam was Vice President of Sales at IAP/DuraGo Parts, responsible for North American sales, managing buying group relationships, and driving business development initiatives. 

“We are very excited to welcome Sam Rusenovich as our new Vice President of Sales for WAI. His extensive experience and proven track record in the industry make him an invaluable addition to our team. We are confident that his strategic vision and leadership will drive our sales efforts to new heights, advancing our growth in this market,” said Ron Bernstein, President, North America at WAI. 

In addition to his professional achievements, Sam enjoys spending time with his family and staying active outdoors. WAI is confident that Sam’s wealth of expertise and leadership will significantly contribute to our ongoing success.