Prestone Products Corporation has named Bianchi Public Relations, Inc. as its public relations agency of record (AOR).

Gretchen Hickman, Vice President Marketing and Product Management, Prestone and James A. Bianchi, APR, President of Bianchi PR, made the announcement. Terms of the agreement were not disclosed.

Prestone is currently branching further into providing thermal management solutions as the auto industry continues its move toward increased electrification.

Replacing coolant in EVs, thermal management fluid helps to keep batteries from overheating as it also aids in extending battery life and improving driving range. With its current thermal management solution already the factory-fill of choice for over a dozen automakers, Prestone is working to develop enhanced products to further optimize the performance of EV components and is conducting extensive R&D and testing alongside OEMs.

Thermal management fluids

“Thermal management fluids are a critical, but often overlooked element of electric vehicles,” noted Tom Corrigan, Director of EV Technology for Prestone. “The requirements for EV fluids are different from those of ICE coolants. Prestone understands the fundamental needs and how to formulate to deliver optimal battery health, performance, and of course, industry-leading corrosion protection.”

Gretchen Hickman added, “We are excited to be partnered with Bianchi PR, one of North America’s most experienced PR firms in the automotive supplier space, to bring this awareness to the growing customer base of EV drivers.”

As PR agency of record, Bianchi PR will provide Prestone with ongoing public relations, media relations and thought leadership support across the automotive/electric vehicle sector.

“The mission of Prestone—to take its decades of experience and reputation for reliable quality to create thermal management solutions that will help power a more sustainable and electrified future—aligns perfectly with our agency’s overarching purpose: To help innovators to make mobility, and the world, better,” said Bianchi. “We look forward to helping Prestone communicate about its outstanding legacy and how that is helping to drive its efforts in the EV space.”