Auto Care Association Expands Market Performance Insights

31 January 2024

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Sample data provided is displayed in the Demand Index tool on the Auto Care TrendLens data platform. Photo Auto Care Association

The insights include—New Product Lines, Annual Unit Volumes which have been added to the Demand Index.

The Auto Care Association released five new product lines, as well as the addition of a new leading-edge Annual Unit Volumes metric that is now available for 25 product groups in the Demand Index. The Demand Index, housed on the Auto Care TrendLens platform, helps aftermarket companies know how their products are performing against the market with the only tool that provides hard part and other parts performance data from point of sales transactions.

Get true market share with annual unit volumes

With this update, Demand Index users can now see how many units of these products were sold for the calendar year, providing true market share value. This data is available yearly at the national level. Users can expect more Annual Unit Volumes for Demand Index product groups to be released monthly.

The most powerful measurement of market share

In addition, an innovative new metric is also available: the “Rest of the Market” data view is available for product groups that have Annual Unit Volumes released. This data will be published simultaneously with the units, segmented by region, and will be readily available every month. This new update is exclusively available to Demand Index data contributors and their suppliers as long as they are Demand Index subscribers.

“This feature will provide data contributors with dynamic insight into their relative sales performance and changes in their market share on a monthly basis,” said Daniel Zenko, Director, Data Innovation, Auto Care Association. “The visibility into market performance coupled with the granularity and segmentation that the Auto Care Demand Index provides is an incredible competitive advantage.”