DENSO Sales Canada, an automotive sales unit for leading mobility supplier DENSO, sponsored Japan Festival CANADA 2023.

The annual event, which is the largest celebration of Japanese culture in North America, returned Aug. 19-20 to Mississauga, Ontario.

While DENSO was founded in 1949 in Japan, the company has been committed to Canada for decades. In fact, DENSO Sales Canada is celebrating 51 years in Mississauga. The location began as a satellite sales office and today plays an important role in how DENSO supports automaker and aftermarket customers, providing high-quality distribution and customer service solutions.

Manufacture thermal products

DENSO has also operated for more than 20 years in Guelph, Ontario, where over 600 employees manufacture thermal products like HVAC units, radiators, condensers, engine fans and cooling modules. In addition to its physical locations, the company collaborates with consortiums and universities in greater Montreal to accelerate R&D in high-tech areas like artificial intelligence.

“We were once again thrilled to support Japan Festival CANADA, an annual opportunity to exchange culture, connect with people and communities, and highlight our appreciation for the people of Canada,” said Seiji Maeda, CEO of DENSO’s North American operations and a senior director of DENSO Corporation. “Our team members and locations in the country are vital to our Two Great Causes, Green and Peace of Mind, and our greater efforts to contribute to a sustainable, safe and seamless world for all.”

To learn more about programming at Japan Festival CANADA 2023, visit its website.