Plews & Edelmann Expands Power Steering Hard Parts Program with Exclusive SKUs

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Edelmann Elite hard parts for 2022. Photo Edelmann

Plews & Edelmann, a leading manufacturer and marketer of power steering components, has expanded to 53 exclusive, new power steering hard parts SKUs within its fast-growing Edelmann Elite line.

These parts, which include 41 Racks & Pinions, 10 Power Steering Pumps, and 2 Power Steering Gear Boxes, are only available as new parts from Plews & Edelmann and provide added coverage for over 27 million VIO.

Evan Bauer, Plews & Edelmann Director of Business Development, announced the addition of the new parts, noting, “Even before the addition of these exclusive part numbers, the Edelmann Elite hard parts line exceeded competitors’ coverage from each competitor supplying new steering parts. However, we recognized that coverage gaps still existed and set out to fill those gaps with parts only available from Plews & Edelmann regardless of competitors. The SKUs that were identified include remanufactured units that have notoriously high warranty rates across all three categories (pumps, racks and gears). A rack for a 2017 Chevy Traverse is a perfect example with the reman equivalent running an alleged warranty rate of around 15%. Our alleged warranty rate of 2.8% is evidence of the need for different thinking in this category. These new parts have truly put more distance between Plews & Edelmann and our competitors in terms of power steering hard parts coverage.”

The Edelmann Elite line has now grown to 298 SKUs that meet over 80% of customer demand and deliver application coverage for over 260 million VIO. Every new Rack & Pinion, Power Steering Pump, and Power Steering Gear Box is designed, developed, and built as a brand-new part by Plews & Edelmann, utilizing key reverse engineering competencies to overcome design flaws. No used or remanufactured components are employed. All of the parts are 100% tested and backed by a 100-year/ 1,000,000 warranty.

To learn more about the exclusive hard parts coverage visit Plews & Edelmann at plews-edelmann.com/productbulletins or call 1-800-770-4639.



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