Save the date—Thursday, June 23 at 1:00 p.m. (ET) for AIA Canada’s webinar in the Consumer Behaviour Series dedicated to ‘The Data Dilemma’.

Many new cars collect thousands of data points on vehicle diagnostics, driving behaviours, in-car features, and infotainment systems.

There are a lot of discussions currently happening in the industry on:

• who owns this data;
• how it is being used;
• what regulations are required; and
• if the data is being monetized.

These questions form an important framework for the Right to Repair issue, so

join Rick Nadeau, Lead Researcher and James Channer, Industry Expert and AIA Canada Board of Directors member, for a sneak preview of the upcoming report concerning in-car data.

In this webinar, you will be one of the first to explore:

• awareness levels of consumers on the amount of data their vehicle generates;
• whom customers think currently own this data and whom they think should own it; and
• most importantly for the aftermarket sector, who would the car owners be willing to share this data with – ASPs, OEs, dealership networks, or the government?

This is an interactive webinar and audience participation is highly encouraged through your questions before and during the webinar. Register here.