Niall Davidson is Vice President of Sales for its Toronto-based heavy-duty subsidiary Dixie Electric.

Davidson is responsible for the company’s entire automotive product lines in this market.He has more than 30 years of global experience in the automotive and heavy-duty aftermarket, particularly the Canadian market.

“This sales realignment is intended to enhance service to our existing customers and enhance our strategic growth initiatives in the Canadian market, supported by our entire global team and a greatly expanded line of non-discretionary product offerings since Niall joined us in 2019,” said Rick Mochulsky, senior vice president of sales and marketing.