The lighting and electronics company HELLA unveiled its new HELLA BLACK MAGIC LED Series this past week at the 2021 AAPEX & SEMA Expos.

The new HELLA BLACK MAGIC LED Series was named the winner of the highly prestigious AAPEX Best New Product Award in the category Automotive Lighting for 2021.

The new HELLA Black Magic LED series also won the SEMA Global Media Award for 2021 selected by MAS MOTOR Magazine (Mexico).

“HELLA is proud to have brought home awards from both of these renowned shows in Las Vegas this week,” said Stefan van Dalen, Executive General Manager of HELLA’s Global Aftermarket Division.

“I’m very pleased our continued efforts to bring HELLA’s leading OEM LED technology to the aftermarket and accessories channels are in such high demand.”

The previous generation, HELLA’S BLACK MAGIC Halogen Series, has sold millions of units worldwide over the last few decades.

“Now, this new product range of LED accessories ushers in another era of dominance for the HELLA BLACK MAGIC Series,” said Pablo Sanchez, Sr. Marketing Manager for HELLA’s North, Central and South American markets.

“With our proven LED technology, this new and more powerful design in a full, blackout appearance has already generated a high demand by off-road enthusiasts and Accessories WD’s as well.”

The new HELLA BLACK MAGIC LED product range includes Cubes available in 2 sizes, 2.7˝and 3.2”, Mini light bars (6.2”), Slim lightbars (lengths 20”, 32”, 40”, and 50”), and 21.5” Double lightbar offering a powerful light output up to 15,000 lumens.