Established in 1983, the Pursuit of Excellence Award is presented exclusively to an AWDA member for special achievement and for the setting of high standards as an example for others to follow, in business and in volunteer or advocacy efforts.

Cifelli joined the Del Vasto organization in 1994 and has held a variety of positions in the areas of Information Technology, Marketing, Sales and Customer Service.

In 2018 he was named President and CEO. Over the past 27 years, he has played a pivotal role within the organization.

His inspiring leadership, obvious management skills and extensive knowledge of the industry have served him well in driving the advancement of the organization’s vision and mission.

Cifelli’s leadership talents have been applied in volunteer settings.

He was Chairman of the Automotive Industries Association of Canada at both the Provincial and National levels and also serves as director and treasurer of the Aftermarket Auto Parts Alliance Board of Directors.

During his recent two-year term as AWDA Chairman, the aftermarket industry was forced to deal with the COVID pandemic and resulting move to all-virtual Conferences Board meetings.

“Mauro was a fantastic partner throughout his term as chairman, but never did his leadership shine more brightly than in the early days of COVD,” said Larry Northup, Executive Director, AWDA.

“Like everyone, he faced huge business and personal challenges, but he never let them negatively affect his AWDA chairmanship. Mauro was an absolute rock—the right guy, at the right time.”