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MAHLE Aftermarket eCatalogue to Enhance the Customer Experience

Autosphere » Mechanical » MAHLE Aftermarket eCatalogue to Enhance the Customer Experience
The new eCatalogue includes a ‘smart’ search engine. PHOTO MAHLE Aftermarket

MAHLE Aftermarket has launched a new online eCatalogue designed to enhance the visitor experience by offering access to the company’s global portfolio of vehicle aftermarket solutions.

The portal is segmented by specialty areas for instant access to the latest MAHLE Aftermarket parts and includes a “smart” search engine to identify the best solution based on vehicle application.

“At MAHLE, we are committed to serving our customers’ aftermarket needs by staying at the forefront of innovation—that not only pertains to our products but also how we deliver our solutions to our global patrons,” said Jon Douglas, President, MAHLE Aftermarket North America.

“This state-of-the-art platform is tailored to the visitor’s unique vehicle specifications and provides simple navigation tools to direct them to the ideal MAHLE solution that fits their aftermarket needs—whether it be an air conditioning condenser or gasket set.”

The online global MAHLE Aftermarket eCatalogue is catered to aftermarket users, distributors and technicians, and is customized to locate MAHLE solutions based on vehicle brand and application, including passenger car, commercial vehicle, light commercial vehicle (LCV), and powersports.

For further search optimization, MAHLE products are also categorized into seven key areas—air conditioning, chemical products, driver cab/body structure, electrics, specials tools, standard parts/consumables, and workshop equipment.

Additionally, relevant MAHLE product part numbers can be entered into the navigation field located at the top of the portal for more specific results.

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september, 2021

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