Spectra Web Catalog Wins Third Consecutive Content Excellence Award

Autosphere » Mechanical » Spectra Web Catalog Wins Third Consecutive Content Excellence Award
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Spectra Premium was presented the award during the 2021 ACPN Knowledge Exchange Virtual Conference. PHOTO ACPN

Spectra Premium received the Silver Content Excellence Award for Web Catalog from the Automotive Content Professionals Network (ACPN).

The ACPN Content Excellence Awards recognize the best examples of print and electronic cataloging in the vehicle aftermarket, based on pre-defined criteria.

“We are grateful for this award that rewards the group effort of our after-sales support teams (data management, web development and marketing) in the service of our clients,” said Martin Brazeau, Vice-President Operations Aftermarket, Spectra Premium.

“Our teams work ceaselessly to improve upon our online catalogue, the ease of use of its interface as well as the quality of data and pictures, including the recent addition of 3D imaging.

“Later this year, we’ll present a completely redesigned catalogue that will further simplify the experience for the client and make use of the latest advances in Web technology,” adds Caroline Cantara, Corporate Director, Marketing and Customer Service.

The ACPN – or by its previous iteration, the National Catalog Managers Association (NCMA) – has regularly rewarded Spectra Premium for catalog content and mobile application excellence.

The company has received the Gold Content Excellence Award for Web Catalog at the two previous editions in 2019 and 2020.

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