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Automechanika Frankfurt Offers New Concept for 2021

This year's Automechanika Frankfurt, September14-16, focuses on offering all participants the opportunity to network and present their companies digitally. PHOTO Automechanika

This year’s Automechanika Frankfurt, September14-16, focuses on offering all participants the opportunity to network and present their companies digitally.

Next year Automechanika will return to its familiar format on the Frankfurt exhibition grounds from September 13-17.

Organizers have decided to change course regarding physical exhibition preparations for the first-ever hybrid Automechanika.

Detlef Braun, Member of the Executive Board of Messe Frankfurt: “As a result of the continuing difficulties posed by the pandemic, we will not be able to satisfy our customers’ expectations for a leading international trade fair this September. It requires official approvals and the possibility to travel internationally.

“We’ve modified our concept this year in keeping with the ‘plug-and-play’ principle—we’re offering opportunities to exhibit and network in person on exhibition grounds while keeping preparations, risks and costs to a minimum.”

New concept

The new concept offers a range of presentation formats to choose from, plus various networking lounges where in-person business encounters can take place in accordance with the applicable coronavirus protection measures.

Companies unable to travel to Frankfurt, can present their products on a digital platform, and be able to meet and network with visitors digitally.

Exhibitors will have the chance to live stream their latest products and innovations.

All participants benefit from digital matchmaking and the scheduling tools, and facilities for live chats and 1:1 video calls. Most videos, as well as the exhibitors’ product information/company profiles, will remain online even after the event is over.

The exhibition will be centred around the Festhalle—an innovation show, networking area and product promenade are also planned.

Olaf Mußhoff, Director of Automechanika Frankfurt: “Even before COVID-19, there had been a lot of pressure on the car industry to change—to increase investment in digitalization, in supply chains that are resilient and intelligent, and to develop further. Now the pandemic has made these concerns even more urgent.“

Some industry players have already responded to the new requirements with new business ideas, innovative concepts and solutions. These presentations and discussions will be taking place at Automechanika Academy and visitors can participate on location and online via live stream.

Mobility & logistics

In the Festhalle, Hypermotion will be taking place at the same time as Automechanika.

This will be the first time that users and developers from mobility and logistics are brought together here with the automotive aftermarket.

Danilo Kirschner, Director of Hypermotion Frankfurt: “There are fascinating technological interfaces between these two events, including alternative drive systems, lightweight materials and construction, IoT systems, the creation and optimization of resilient international supply chains, and much else besides.”

Next year Automechanika Frankfurt will be held September 13-17, after which it will again take place once every two years.

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