Wakefield Introduces Oil Genius Tool

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Wakefield introduces Oil Genius, a solution that recommends the best products for any workshop to stock based on the local car parc.

“It is so important for shops to understand the types of vehicles they have around their business, so they know what products are the most important to carry,” says Shannon Spano, Vice President, Sales at Wakefield Canada. “Workshops need to be competitive and efficient to make a profit, especially with all the challenges this year has brought,” she continues. “Oil Genius is an exclusive tool developed by Wakefield to help Automotive Service providers choose and manage their inventory of motor oil based on the specific cars in their local trading area.”

Wakefield Oil Genius uses vehicle registration data, vehicle specifications and postal code information to generate detailed reports that summarize the vehicles and oil specs for their local trading area as well as ages and incomes of people in the local trading area. Based on that key data, Oil Genius produces a complete list of market potential, as well as the applicable Castrol products. The automotive service provider can then work with the Wakefield Territory Sales manager to confidently choose the right product, grades, and package sizes required to meet the needs of that particular location’s customer base.

“It means our customers can order the right product and the right pack sizes for their specific customers” continues Spano.  “That means they can optimize their business and maximize their profit”.

The Wakefield Oil Genius is a tool available through a Wakefield Territory Sales Manager and is offered as part of Wakefield Business Solutions which includes technology, tools and programs designed to help customers streamline their businesses.


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