Valvoline has announced the launch of its inaugural Valvoline Mechanics’ Month throughout the multiple non-U.S. countries where the company has a presence.
The initiative is part of the company’s strategy to increase its international footprint. This is the first effort of this kind by the company, as it builds on its hitherto regional initiatives.
Valvoline Mechanics’ Month will be celebrated throughout March 2020. The company intends to celebrate the hard work and dedication that mechanics/technicians show towards the automotive service profession. Through multinational events, social media activations, giveaways and advertising, Valvoline will show its appreciation for these members of the industry. The company’s efforts are targeted at showcasing creating awareness and appreciation towards the important place held by technicians worldwide.
“Mechanics are the lifeblood of how the world keeps moving. The relentless passion, energy and skill they demonstrate ensures people and goods get to their destination,” said Jamal Muashsher, Valvoline Senior Vice President, International. “Valvoline is proud to support mechanics with a variety of programs and tools as we have for over 150 years. We are calling on consumers around the world to join us in recognizing and celebrating the impact mechanics make every day.”
Valvoline notes in a release that the global automotive repair and maintenance service market is estimated to reach $810 billion worldwide by 2026 according to a 2019 trends report. The increasing need for ensuring passenger safety, popularity of used vehicles and natural wear and tear due to vehicle age and distances covered are the primary factors driving this growth.
“A great mechanic is valued throughout the world and reports only validate how we will continue to depend on these professionals well into the future,” added Muashsher. “As a result, Valvoline Mechanics’ Month is not just an event, but rather an ongoing partnership and an everlasting pledge of our brand support. It is our hope that as we travel the globe to thank the men and women to whom we trust our on-road safety, we will motivate others to express their appreciation at their next vehicle service.”
In Canada, the lubricant manufacturer currently owns a chain of stores under the Valvoline Great Canadian Oil Change brand.