Raybestos has announced the expansion of its Element3 and R-Line product lines, increasing coverage for European applications.
Kristin Grons, Marketing Manager at Brake Parts Inc (BPI) notes that the company has added more than 75 new part numbers, focussing primarily on European coverage.
“The new part numbers further our commitment to providing our customers with the parts they need for European applications,” says Grons. “With these parts being introduced in our Element3 and R-Line families, it demonstrates our continued effort to make purchasing Raybestos brakes simple and easy for all of our customers throughout the entire buying channel. Adding additional European coverage in our product families is an exciting expansion. All Raybestos European brake pad parts in both the Element3 and R-Line families will now have a green part number label to make them easy to identify.”
Raybestos is replacing all part numbers currently available in the Specialty European brake pad line with the new additions to its Element3 line. The Specialty European is to be discontinued. Customers will be able to continue to receive the products they are purchasing at present as Raybestos intends this change to take place seamlessly. The company plans on offering better coverage, more competitive price points, easily identifiable parts and a wider range of products to its customers. At the same time, Raybestos will not be compromising on product standards that its customer-base is used to.
Raybestos’ ultra-premium Element3 brake line has been engineered with upgraded product features to deliver improved performance and better life. For full braking system coverage, the product line comprises a complete range of components. The products added for European coverage have been developed to comply with strict standards set in Europe. The products will be available with R90 certification, wherever necessary.
Raybestos states in a release that its R-Line is designed to provide reliable stopping power. Its coverage includes cars, vans, SUVs and light trucks. The product line is suitable for everyday use due to its dependability and reliability, according to the company. European coverage has been added to this line of traditional OE matched ceramic or semi-metallic formulations as well.