LIQUI MOLY recently announced its plans to invest heavily in the Canadian market.

As part of this, the company is doubling its staff and Lenny Levac has been named Director of Sales, Canada to take charge of the expansion.

“We’re setting the stage for continued growth,” says Sebastian Zelger, Director LIQUI MOLY USA.

In his new role, Levac will be responsible for increasing LIQUI MOLY’s brand awareness in Canada, expanding market reach for the company’s existing product portfolios, increasing the presence of LIQUI MOLY in the region and adding new product lines to the Canadian market. Levac joined the company in 2013 and has served in key positions such as Sales Manager in Canada and Business Development Manager for North America.

“Lenny’s keen market awareness and strong relationships he has developed with our many partners in Canada make him ideally suited for this role,” explains Zelger.

Levac notes, “This is a fluid transition for me and gives us a great opportunity to continue to grow. In fact, we have already added professionals to our team and have headcount for more, given the demand we’re seeing in the market. We have hired strategically to better help our distributors and shops further understand how to benefit from our world-class products. We will be doubling our support for Canada.”

LIQUI MOLY has three Sales Managers in Canada by the end of last year. Two more have been added since then—Paul Faulkner and Brandon Canario. Faulkner and Canario bring with them a combined experience of 20 years in the automotive industry. As the Director of Sales, Levac will be managing this team. The company plans to add another Sales Manager by the first quarter of 2020.