In a new strategic partnership, Nissan becomes the Official Automotive Partner of Cricket Canada and its National Men’s and Women’s Teams.

The collaboration aims to elevate Canadian cricket for fans across the country.

“Nissan has been a proud supporter of Cricket on a global level for many years, and we’re thrilled to expand the wonderful relationship with Cricket Canada and our National Teams,” says Ken Hearn, Director of Marketing for Nissan Canada. “We look forward to cheering on Team Canada as we take on the world’s top Cricket teams at the ICC World Cup this summer.”

As part of the partnership, Nissan branding will take a prominent place on the back of both Men’s and Women’s National Team jerseys. This placement ensures widespread visibility across all matches and solidifies Nissan’s position as a key supporter of Canadian cricket.

Core values

This partnership between Cricket Canada and Nissan represents the latest in a series of strategic alliances for Cricket Canada, underscoring its commitment to advancing the sport and enriching the cricketing experience for all Canadians.

Boundaries North has been a core partner for Cricket Canada and has been instrumental in developing relationships that bring marquee brands like Nissan to the cricket Community.

“Nissan is about innovation, accuracy and performance—similar to world-class cricket. We are delighted to welcome Nissan Canada as our partner, an iconic brand with a longstanding connection to cricket,” said Amjad Bajwa, President of Cricket Canada. “With Nissan’s logo proudly adorning the backs of our National Team players as they make their mark on the global stage, we are confident that together, we will drive Canadian cricket to new heights of success and visibility.”

“We often look to brands that uphold core values of precision and performance, and we are proud to have facilitated this partnership with Nissan and Cricket Canada,” said Rahul Srinivasan, CEO of Boundaries North. “As our National Teams look to drive cricket to exciting new heights in Canada–they can look to Nissan’s remarkable commitment to technological innovations and excellence as an inspiration,” added Prateek Yadav, Head of Marketing and Commercial Development at Boundaries North.