Clutch Selects Courage to Lead Brand Campaign

Accelerating its brand positioning across Canada’s online used vehicle sector, e-retailer Clutch names independent agency Courage as its creative agency of record.

Canadian online used vehicle retailer Clutch has appointed independent agency Courage as its creative agency of record following a competitive agency review. The account win marks Courage’s initial entry into the automotive retail sector.

For automotive dealer groups, e-commerce platform operators, and pre-owned market analysts, the assignment reflects intensified marketing investments by digital platforms seeking to capture market share from traditional dealership networks.

“Clutch is exactly the kind of business we love partnering with: ambitious, disruptive and willing to challenge how an entire category operates,” said Tom Kenny, Partner and Global Chief Strategy Officer at Courage. “Our opportunity is to make the brand as distinctive as the business behind it.”

Courage will oversee brand strategy, platform architecture, and integrated advertising campaigns. The agency’s initial creative platform for Clutch is scheduled to launch in January 2027.

“We were looking for a creative partner that understood both where Clutch is today and the scale of where we want to take it,” added Mark Arvai, Head of Brand Marketing at Clutch. “Courage demonstrated a strong understanding of our opportunity to create a brand that stands apart.”