Ford Announces Marketing Leadership Transition

Ford Motor Company today announced that Lisa Materazzo, global chief marketing officer, has elected to depart the company, effective June 1.

Dean Stoneley, global product marketing executive director, is appointed interim CMO.

Since joining Ford in 2023, Materazzo has been a key architect in modernizing Ford’s global marketing function, notably spearheading the launch of the company’s new global brand strategy under the “Ready, Set, Ford” banner.

“We appreciate Lisa’s significant contributions to the Ford+ plan, including building a world-class team, driving customer loyalty and supporting our dealers around the world. We wish her the best in her next chapter,” said Jim Farley, Ford president and CEO. “Dean has a proven track record of global marketing leadership, having served as CEO of Ford Canada and CEO of FordDirect, and brings extensive experience in digital strategy and advance product marketing to the role.”

Reflecting on her tenure, Materazzo said: “It has been an incredible honor to serve as Global CMO during this era of unprecedented change. I want to extend a heartfelt thank you to my amazing team. Together, we achieved remarkable milestones and evolved a North American icon. Collaborating across the organization, partnering with our world-class dealers, and working alongside trusted partners to launch Ford’s new global brand strategy has been a profoundly rewarding experience.”