PBS Systems, a leading provider of dealership management systems (DMS), announced the acquisition of Dealer Image Pro, a Sacramento, CA-based leader in automotive inventory merchandising solutions.

Founded in 1988, PBS Systems delivers a full-suite dealership management platform supporting operations across accounting, sales, service, and parts. Dealer Image Pro helps dealerships bring inventory to market faster through in-house photography, video, and merchandising workflows that improve speed, consistency, and overall vehicle presentation.

Together, the companies represent two distinct but complementary areas of dealership operations, with a shared focus on helping dealerships operate more efficiently and perform at a higher level.

Dave Bradley, President of PBS Systems, emphasized Dealer Image Pro’s strong reputation as a key factor in the acquisition.

“Dealer Image Pro has built a strong reputation for helping dealerships elevate how they merchandise and present inventory online. What stood out to us is how closely our organizations share a common vision—not just in our focus on innovation, but in our commitment to delivering the results customers expect. Together, we’ll deliver high-impact solutions that let dealerships perform at their best.”

Dealer Image Pro will continue to operate under the leadership of CEO Peter Duffy, with headquarters remaining in Sacramento, CA. The decision to partner with PBS Systems reflects a deliberate focus on long-term alignment and shared values within the automotive industry. Reflecting on the partnership, Duffy said:

“This is an exciting step for our team and our customers. We’ll continue doing what we do best, while expanding what’s possible through the strength and scale of PBS Systems, a company we’ve long respected for its commitment to the automotive industry.”