AutoCanada Inc. (“AutoCanada” or the “Company”) (TSX: ACQ), one of Canada’s largest multi-location automotive dealership groups and a leading collision repair provider, today announced the finalization of a national advertising partnership with AutoTrader.ca (“AutoTrader”), Canada’s largest automotive marketplace.

The agreement establishes a unified marketplace strategy across AutoCanada’s dealership network, enabling consistent inventory visibility, measurable performance, and scalable digital marketing execution across the group.

AutoTrader’s platform includes AI-powered capabilities that enhance how vehicle inventory is surfaced to in-market shoppers, improving marketplace discovery, demand allocation, and performance insights for dealerships. Its streamlined marketplace offerings are designed to align with dealership size, growth stage, and performance objectives, enabling more effective and scalable digital marketing across diverse retail networks.

As AutoCanada continues to strengthen its dealership operations, aligning with a marketplace partner that consistently connects dealerships with high-intent car shoppers is a key component of its go-to-market strategy.

“Our strategic objectives are grounded in performance accountability and disciplined capital allocation,” said Samuel Cochrane, Chief Executive Officer and Interim Chief Financial Officer at AutoCanada. “AutoTrader’s leadership position in the Canadian market, its ability to consistently connect our dealerships with highly engaged car shoppers, and its continued investment in innovation and technology align directly with how we operate. This agreement reflects a shared commitment to measurable results and long-term value creation across our dealership network.”