The Jeep® brand today celebrates a milestone in its storied history of purpose-built, 4×4 vehicles, marking its 85th anniversary this year. The brand recently kicked off its birthday celebration with the Twelve 4 Twelve product‑drop campaign, beginning with the highly anticipated HEMI®‑powered Jeep Wrangler Moab 392, a comeback driven directly by customer demand.

The Twelve 4 Twelve initiative continues throughout 2026 with a new, special-edition Jeep Wrangler debuting once a month. Alongside the Twelve 4 Twelve campaign, the Convoy program rolls out special-edition Gladiator models to honor the most capable and only open-air midsize truck.

“Jeep brand was purpose‑built to do more than move people; it was built for duty before it was built for the adventures our customers experience every day, designed to go anywhere and do anything, without compromise,” said Bob Broderdorf, Jeep brand CEO. “We’ve listened to our customers for 85 years, and that feedback has guided Jeep since the 1941 Willys, the vehicle that set the standard for every Jeep that came after it.”

To commemorate the occasion, the brand today revealed new, special-edition 85th Anniversary editions for Jeep Cherokee, Grand Cherokee, Grand Wagoneer and Compass. This follows the recent debut of the Wrangler and Gladiator 85th Anniversary editions. Both vehicles are bold nods to Jeep Americana heritage, with plaid taking the spotlight, channeling generations of hardworking tradition, outdoor freedom and classic style for modern adventure.

The exteriors of each 85th Anniversary edition are easily distinguished with Steel Oxide wheel designs and unique badging graphics finished in Agave Blue. On the inside, vehicles receive unique elements, including Mayan Gold thread accents and seat tags finished in Blue Agave and Mayan Gold.

A legacy forged in 4×4 firsts

This ethos of purpose-built resonates through the last 85 years with leadership in capability, technology and industry firsts. This includes the 1949 Willys Wagon, the first utility vehicle in the industry to feature four-wheel drive and an all-steel construction.

Customers quickly grew to appreciate and trust the 4×4 capability, safety and recreation associated with the Jeep brand in the second half of the 20th century, leading to world’s first SUV: the 1963 Jeep Wagoneer.

In 1973, the Jeep brand introduced the innovative Quadra-Trac 4×4 system. Fewer than 10 years later, Jeep created the modern SUV segment with the 1984 Cherokee. In 1993, Jeep brand’s trend-setting nature ushered in the original, premium SUV with the Grand Cherokee.

Today, the Jeep brand remains the only place for true open‑air, off‑road freedom. Backed by 85 years of legendary 4×4 expertise, its innovation and capability power a full lineup of adventure SUVs. Later this year, the brand will launch the world’s first electric Trail Rated SUV: the all‑new Jeep Recon.