Presented by iA Auto and Home Insurance in collaboration with Scotiabank, the Quebec City International Auto Show will open its doors to visitors starting at 9:30 a.m. on Tuesday, March 3. Running until March 8, the event allows visitors to discover new automotive releases, shop, and share unforgettable family moments. This 43rd edition is committed to delighting guests with a wide diversity of activities, new features, and numerous surprises!

Over 35 Brands on Display

The exhibition floor will feature a massive representation of brands, including: Kia, Nissan, Hyundai, GMC, Mitsubishi, Cadillac, Buick, Polestar, Fiat, Lamborghini, Chrysler, Jeep, Dodge, RAM, Ferrari, Lexus, Audi, Genesis, Tesla, Infiniti, Mercedes-Benz, Porsche, Aston Martin, Volvo, Chevrolet, Toyota, Ford, Volkswagen, McLaren, Rolls-Royce, Land Rover, Subaru, Lincoln, Campagna, Lotus, Honda, and Acura.

Activity Zones

The show features various themed zones and entertainment for all ages:

• JDM Zone (Japanese Domestic Market): Admire unique models freshly arrived from Japan, powered by Autos Premium.

• Villeneuve: Rise of a Legend: Visit a dedicated space for the upcoming film retracing the life and exploits of F1 pilot Gilles Villeneuve, featuring original artifacts belonging to the legend.

• Low Rider Zone: Be dazzled by exceptional cars showcasing intricate bodywork art, alongside three custom motorcycles from The Rat Shop: Dr Doom, Immortel, and Blade 2010.

• Quadriam Collections: Dream big in a zone featuring exotic, rare, and luxury cars valued at nearly $15 million.

• KCR Karting Track: An indoor track awaits young drivers aged 3 to 9 for an electrifying competitive experience.

• PRO-RC: Try out powerful radio-controlled cars on two tracks spanning 600 square feet.

• Lifestyle & Tech: Visit ParadoXe Tatouage for creative projects, KRWN barbers for a fresh look, Campagna T-Rex simulators, or the Société Pinball zone featuring pinball machines valued at over $125,000.

For the first time, the 501st Legion Imperial Fortress Garrison brings the Star Wars universe to life with faithful costume reproductions and realistic sets. For vintage enthusiasts, the Club des Belles Autos d’hier will display classics like the 1958 Mercury Colony Park and the 1960 Dodge Dart Pioneer Wagon.

Visitors can also meet event ambassadors Antoine Joubert and Daniel Boudreault, as well as racing star Alex Tagliani, who will be present on Saturday, March 7, with his NASCAR car and a simulator.

Free Electric Vehicle Test Drives

In partnership with CAA-Quebec and AVÉQ, visitors can test drive a wide selection of EVs, including the Polestar 4, Lyriq, GMC Hummer EV, Cybertruck, and ID. Buzz. Note: Reservations must be made on-site.

Family Fun

• Toyota Family Zone: A 10,000-square-foot area for children 12 and under featuring inflatables, face painting, and games (free with show admission).

• Fromagerie Victoria Family Day: On Sunday, March 8, from 10 a.m. to 3 p.m., admission is free for children 12 and under accompanied by a parent. The first 100 children will receive a candy cone.

The event takes place at the Centre de Foires de Québec. Tickets are available at the door or online at internationaldelautodequebec.com.