Polestar announces the appointment of its new creative agency in Canada, LG2, the largest independent creative agency in the country, marking an important step in the brand’s continued growth and commitment to the market.

This new partnership joins Polestar’s global design-led ethos with LG2’s deep understanding of Canadian culture and creativity. By working with a leading local agency, Polestar reinforces its ambition to connect more meaningfully with Canadian audiences while continuing to build brand awareness across the consumer and automotive enthusiast demographics.

“We’re very pleased to bring LG2 on board at Polestar. This new working relationship is about driving progress and shaping a better future for our brand,” said Hugues Bissonnette, Head of Polestar Canada. “Polestar and LG2 share a culture rooted in bold ideas, thoughtful design, and outstanding performance. Together, we aim to deliver campaigns that resonate locally, while staying true to Polestar’s global vision.”

“To us, Polestar is not only about redefining automotive – it’s redefining what performance, design and sustainability mean in today’s world. Partnering with Polestar allows us to combine our cultural insight and creative ambition with a brand that genuinely challenges the status quo. Together, we aim to build work that doesn’t just attract attention, but moves people — and the category — forward.” said Claude Auchu, Partner & CEO, LG2.

LG2 will begin work with Polestar Canada on February 1, 2026, assisting the brand in its mission to offer electric performance vehicles with cutting edge design and sustainability. The multi-award-winning agency will support Polestar as it accelerates momentum in Canada and showcases its full electric lineup, including the Polestar 3 SUV and the Polestar 4 SUV coupe. First customer deliveries of the Polestar 4 to Canadian customers began in December, 2025.