The Royal Agricultural Winter Fair (“The Royal”) announced a landmark multi-year partnership with Ontario Ford Dealers, naming them a Foundational Partner and the Official Automotive of The Royal. This three-year collaboration reinforces a shared commitment to hard work, community, innovation, and the enduring bond between agriculture and automotive.

Ford will also continue its role as Presenting Sponsor of The Royal Rodeo, a high-energy tradition that embodies the excitement and spirit of The Royal. With a renewed three-year commitment, Ontario Ford Dealers ensure the Rodeo remains a marquee attraction, drawing crowds of all ages with its dynamic celebration of rural sport and culture.

“We are thrilled to have Ontario Ford Dealers as a foundational partner of The Royal Agricultural Winter Fair”, says Cyrus Cooper, CEO of The Royal Agricultural Winter Fair. “The Royal and Ontario Ford Dealers have been synonymous with Canadian families for many years. This partnership reflects a shared vision of passion and excellence.” We’re proud to welcome the Ontario Ford Dealers as a Foundational Partner of The Royal Agricultural Winter Fair. This partnership reflects our shared dedication to excellence, tradition, and community — and a forward-looking spirit of innovation.”

Meet the demands of Canadians

Ford trucks are built to meet the demands of Canadians, from high-performance in the city to durability in the field. That same balance of innovation and tradition defines The Royal, where the best of agriculture, food, and equestrian sport come together in Toronto each November.

“The Ontario Ford Dealers are proud to once again stand behind The Royal Agricultural Winter Fair this November,” said Nathan Brown, Ontario Ford Dealers Chairperson. “For generations, the Royal has brought together farmers, families, and communities to celebrate agriculture, innovation, tradition, and values that Ford Dealers across Ontario share. This year is especially meaningful, with the Ford F-Series on track to be Canada’s best-selling line of pickup trucks for an incredible 60 consecutive years. That milestone wouldn’t be possible without the trust of Canadians, especially the agricultural community who count on their trucks every day, making the Royal the perfect place to celebrate.”