HGreg Receives a Mercure Award in the EDC International Market Development Category

HGreg was honoured at the 2025 Mercuriades Awards ceremony organized by the Fédération des chambres de commerce du Québec (FCCQ), by receiving the Mercure Award in the EDC International Market Development category. The company was also a finalist in the TELUS Technology Innovation category.

The EDC International Market Development Award recognizes the exceptional performance of a Québec company that has implemented an export or foreign direct investment strategy that has led to tangible growth in international markets. HGreg, already well established in Canada, has distinguished itself by the strategic expansion of its activities in the United States, particularly in Houston, where it has experienced sustained growth since the opening of its first dealership in 2023. Quebec-based automotive group is now present in three largest U.S. car markets—Florida, California and Texas.

 “This recognition is a testament to the strategic vision we have been pursuing for several years: to promote our business model well beyond Quebec,” said John Hairabedian, President of HGreg. “Today, HGrégoire has more than 48 new and pre-owned vehicle dealerships across North America and now sells more vehicles in the United States than in Quebec. But it all started here in Quebec. The lessons learned here were the springboard for our international success. The expansion of our activities represents a major step in this direction, and we intend to continue building on this momentum.”

This is HGreg’s second Mercure award, having also been honoured in 2023 by Investissement Québec in the Productivity Increase category.