iA Dealer Services announces the appointment of Martine Ferron as Director of New Vehicle Sales for the Montreal region and Northwestern Quebec.

After spending 10 years at an automotive dealership in the Laurentians, Martine joined iA Dealer Services in 2010. Since 2018, she has served as Sales Director for the Recreational Vehicles and Pre-owned Vehicles Division.

Over the past six years, she has successfully led this division. Martine is an inspiring leader known for her communication skills and ability to bring people together.

The company is pleased to have a leader with such extensive experience. In this new role, Martine will make significant contributions to automotive dealer partners, her team, and the company.

Management wishes her every success in her new position.