Hyundai Motor Company is marking its historic achievement of producing 100 million vehicles worldwide with the grand opening of its ‘One step further’ exhibition at Hyundai Motorstudio Seoul. The exhibition showcases the driving forces behind the 100-million-unit production milestone and conveys Hyundai’s gratitude to those customers who have been part of the journey.

This exhibition is a continuation of the 100 million production celebration held at Hyundai Motor’s Ulsan Plant. At that event, the company delivered the 100 million and first vehicle, an IONIQ 5, to its new owner, representing the brand’s gratitude to its customers for their unwavering support.

The combined efforts of millions of people

“It takes thousands of parts and pieces to build a car, with combined efforts of millions of people involved in R&D, design and manufacturing over many years,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We wanted to shed light on these behind-the-scenes efforts that went into producing 100 million vehicles and tell the story of Hyundai Motor’s transformation from a traditional automaker to a leading smart mobility solutions provider.”

Spanning five floors, the exhibition began on the first floor by introducing the Cortina Mark 2, Hyundai Motor’s first production model; and the Pony, Hyundai Motor’s first independently developed model. The exhibition continued on the second floor where the history of major Hyundai Motor plants was showcased.

The third floor highlighted key drivers in achieving the 100 million production milestone, focusing on three iconic models: the first-generation SONATA, the first-generation ELANTRA and Scoupe.

The fourth and fifth floors featured the brand’s modern SUV lineup—SANTA FE, KONA and INSTER; and electric vehicle (EV) lineup—IONIQ 5, IONIQ 5 N and IONIQ 6, looking ahead to Hyundai Motor’s future as it moves forward from a traditional automaker to a smart mobility solutions provider.