As the new school year kicks off, Toyota Canada is donating $100,000 to Breakfast Club of Canada’s nationwide movement to ensure access to quality school breakfast programs for children.

Amid rising living costs, many Canadians continue to grapple with limited resources, leading to increased food insecurity within households and significantly impacting those who need it most—schoolchildren. Breakfast Club of Canada is committed to supporting families by providing nutritious breakfast programs, ensuring children receive the essential start to their day that the breakfast provides.

Breakfast Club of Canada estimates that there are still over 800,000 children who need the Club’s support in nearly 3,000 schools throughout Canada.

“When we think about equal opportunity and access for today’s youngest generation, it really starts with that first meal in the morning,” said Leslie Miller, Vice President, Corporate Services and Chief Financial Officer, Toyota Canada. “Sending a child to school knowing they will have access to nutritious food lightens the load for families and helps provide a stable learning environment where every child can thrive, so we’re proud to join Breakfast Club of Canada in their mission.”

Expanded nationwide effort

Over the past few years, Toyota Canada has expanded its nationwide effort to address food security. Partnering with Breakfast Club of Canada furthers the company’s commitment to invest in the success of Canada’s youngest generation.

“We are deeply appreciative of Toyota Canada’s generous donation,” said Paul Lethbridge, Director, Corporate and Community Giving, Breakfast Club of Canada “Their support is crucial in helping children begin their day with a nutritious breakfast, and their commitment will have a meaningful and lasting impact on their lives.”

Celebrating its 30th anniversary this fall, Breakfast Club of Canada remains a cornerstone in the lives of families and communities from coast to coast to coast. As Canada’s only national school food delivery organization, it has worked tirelessly since its foundation in 1994 to highlight the importance of a nutritious breakfast every morning for all children.