Toyota is celebrating its 60th anniversary in Canada this year, and they’re kicking it off with a coast-to-coast road trip. The 9,000km drive will make stops in every province to highlight some of the key people, locations and stories from throughout the company’s six decades in Canada.

“In Japanese culture, a person’s 60th birthday is known as ‘Kanreki’ and represents a ‘rebirth’—an opportunity to reflect on one’s life, take stock of the present, and prepare for the future,” said Stephen Beatty, Corporate Secretary at Toyota Canada. “As Toyota marks its 60th year in Canada, our cross-Canada road trip will do just that, while also taking time to recognize the many Canadians who have contributed to the company’s success—including the country’s best dealer network, thousands of team members, tens of thousands of people who’ve worked for our suppliers and partners, and millions of loyal, enthusiastic Toyota drivers from coast to coast to coast.”

Toyota Canada’s Kanreki Tour starts today at Canada’s Eastern “Mile 0” in St. John’s, Newfoundland, and will end on August 30 at Canada’s Western “Mile 0” in Victoria, British Columbia. Participants will be driving the route in six stages:

• Stage 1 – St. John’s to Halifax (via Newfoundland & Nova Scotia) – August 12-14
• Stage 2 – Halifax to Montréal (via PEI, New Brunswick & Quebec) – August 15-17
• Stage 3 – Montréal to North Bay (via Quebec & Ontario) – August 18-20
• Stage 4 – North Bay to Winnipeg (via Ontario & Manitoba) – August 21-23
• Stage 5 – Winnipeg to Calgary (via Saskatchewan & Alberta) – August 24-26
• Stage 6 – Calgary to Victoria (via Alberta & British Columbia) – August 27-30

Vehicles from Toyota’s full lineup

Throughout the journey, the participants will drive vehicles from across Toyota’s full line-up of products. From coupes and sedans to hatchbacks and crossovers, to SUVs, minivans, and pickup trucks, they’ll use 20 different models Toyota currently sells in Canada—most of them electrified—to get them across the country, including:

• bZ4X
• Camry
• Corolla
• Corolla Cross
• Crown
• Crown Signia
• Grand Highlander
• GR86
• GR Corolla
• GR Supra
• Highlander
• Land Cruiser
• Mirai
• Prius
• Prius Prime
• RAV4
• Sienna
• Tacoma
• Tundra
• Venza

Get more information about Toyota’s 60 years in Canada—as well as regular updates and images from the cross-country 60th anniversary drive HERE.