TD Auto Finance Canada (TDAF) is proud to be named #1 in Dealer Satisfaction among Non-Captive Lenders with Prime and Non-Prime Retail Credit in the J.D. Power 2024 Canada Dealer Financing Satisfaction Study.
Announced today, TDAF won two 2024 Dealer Satisfaction segments, achieving its seventh consecutive J.D. Power award in the non-captive non-prime segment.
The benchmark study, now in its 26th year, captures responses from 6,164 finance provider evaluations across three segments, all from new-vehicle dealerships in Canada and was fielded over the course of five weeks in February and March 2024.
“I’m so proud of this team and their relentless commitment to putting the customer at the centre of everything we do,” said Michael McGhee, Senior Vice President and Head, TD Auto Finance Canada. “Winning this award is an incredible accomplishment, but it’s also a reminder of how much trust and loyalty our customers place in us. On behalf of TDAF, our sincere thanks to all our valued customers for their business.”
The Canada Dealer Financing Satisfaction Study measures satisfaction across four factors with TD ranking first for all factors including:
- Finance provider offerings
- Funding process
- Credit staff relationship
- Sales representative relationship
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