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Canadian Tire and Petro-Canada Launch New Loyalty Partnership

Autosphere » Dealerships » Canadian Tire and Petro-Canada Launch New Loyalty Partnership
Customers can link their Triangle Rewards and Petro-Points to learn more rewards at the pump. Photo Canadian Tire

Canadian Tire and Petro-Canada announced the details of their recently launched Triangle Rewards and Petro-Points loyalty partnership.

Together, the programs are providing more value and convenience to millions of loyalty members at more than 1,800 Canadian Tire Gas+ (“Gas+”) and Petro-Canada locations across the country.

Through the new loyalty partnership, Triangle Rewards members can earn Canadian Tire Money (“CT Money”) at Petro-Canada, and Petro-Points members can earn and redeem Petro-Points at Gas+. In addition, members of each respective loyalty program continue to earn existing benefits, including savings and rewards on fuel and other purchases.

By linking their Triangle Rewards and Petro-Points accounts, members maximize their benefits to earn both CT Money and 20% more Petro-Points with each fuel transaction, convert Petro-Points into CT Money, and then redeem CT Money across CTC’s banners, including Canadian Tire, SportChek, Sports Experts, Mark’s/L’Équipeur, Party City, and more.

Over 200 of CTC’s Gas+ retail fuel network sites will be rebranded to Petro-Canada stations, while maintaining CTC ownership.

Canadian Tire and Petro-Canada launch the Triangle Rewards and Petro-Points loyalty partnership. Photo Canadian Tire

Spend once, earn twice

“Two leading reward programs are partnering so customers can ‘spend once, earn twice’. By expanding Triangle Rewards to nearly six times as many fuel stations across Canada, our more than 11 million active Triangle Rewards members will benefit from the convenience of earning rewards at more locations, reinforcing CTC’s Brand Purpose that We Are Here to Make Life in Canada Better,” said Susan O’Brien, Executive Vice President and Chief Brand & Customer Officer, Canadian Tire Corporation. “Triangle Rewards is a central component of our Better Connected strategy and this partnership with Petro-Canada is a key milestone in the evolution of our loyalty program.”

“For nearly 30 years, the Petro-Points program has provided Canadians with exceptional value on fuel, convenience and car wash purchases, and we’re excited to offer our more than three million active members opportunities to earn and redeem rewards even faster with CTC’s Triangle Rewards,” said Dave Oldreive, Executive Vice President of Downstream, Suncor. “As Canada’s most trusted fuel brand, this is a tangible example of how we continue to evolve and strengthen the Petro-Canada retail fuel network through strategic partnerships, an important part of Suncor’s integrated Downstream business.”

To link their Triangle Rewards and Petro-Points accounts, customers can visit triangle.com/petro-points and start earning more rewards at the pumps.

 

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