2024 Kia Telluride Earns IIHS Top Safety Pick Plus Award; Sportage Receives IIHS Top Safety Pick Designation

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2024 Kia Telluride. Photo Kia Canada

The 2024 Kia Telluride has achieved the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK+ (TSP+) rating, while the 2024 Sportage earned the TOP SAFETY PICK (TSP) rating.

According to the IIHS, the two SUVs were deemed as “offering the highest level of protection for both vehicle and occupants and vulnerable road users.”

Following the IIHS’s strengthened requirements in 2023, the agency again toughened its criteria for 2024 to offer better protection for back-seat passengers and improved pedestrian crash avoidance systems. Under the new conditions, vehicles must earn a “good” rating in the side protection test, and an “acceptable” or “good” rating in a revised version of the pedestrian front crash prevention evaluation, which now comprises of a single evaluation that includes test runs in the daylight and in the dark, making nighttime performance essential for either award.

Additionally, the IIHS revised its moderate front overlap test to include a second dummy behind the driver’s seat and vehicles must earn an “acceptable” or “good” rating for the TSP+ rating. The original moderate overlap test still requires a “good” rating for the TSP designation.

Road safety

“We fully support the IIHS’s initiatives to enhance road safety and we are aligned in our commitment to meet the agency’s more rigorous standards,” said Steve Center, COO and EVP, Kia America. “Safety remains one of our top priorities and we’re dedicated to driving continuous advancements in this critical area every day as we proved with 2024 Telluride!”

The 2024 Telluride SUV continues to be a head-turner with its bold and sophisticated appearance and spacious three-row cabin that comfortably accommodates up to eight passengers. Teeming with available technology, the Telluride offers dual 12.-3inch panoramic display screens, Digital Key 2 Touch and Kia’s latest advanced driver assistance systems3, including Highway Driving Assist 2.0.

The 2024 Sportage continues to deliver a diverse lineup, which includes the Sportage HEV and Sportage PHEV models.


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