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Mazda Canada Reports Sales for December and Full Year 2023

Autosphere » Dealerships » Mazda Canada Reports Sales for December and Full Year 2023
The Mazda3 sales increased by 35.3% this year. Photo Mazda Canada

Mazda reported December sales of 4,461 vehicles, representing an increase of 62.9% versus December 2022.

After ending the first quarter down by 12.3% YOY, inventory rebounded to help full-year sales settle at 58,637 vehicles, for an increase of 17.6% compared to 2022.

December and 2023 highlights

  • Mazda3 sales increased 93.8% compared to December 2022, and are up 35.3% for the year.
  • After starting a second shift at Mazda’s new production facility in Huntsville, Alabama this summer, sales of CX-50 picked up dramatically, ending the year with a 141.5% increase compared to 2022.
  • CX-30 also saw full-year sales rise significantly, besting 2022 by a full 56.6%.
  • MX-5 sales enjoyed a resurgence in 2022, leading to the second-best annual sales total in the past 15 years.

In 2023, the all-new CX-90 MHEV and CX-90 PHEV took over the flagship position in Mazda’s lineup, replacing the outgoing CX-9 as the 3-row crossover in the lineup. Starting sales in May, CX-90 sales surpassed record CX-9 sales every month, leading to a cumulative total higher than the best full-year record for CX-9, earned in only seven months of sales.

In early 2023, all tested Mazda vehicles earned the IIHS 2023 TOP SAFETY PICK. These vehicles included the Mazda3, Mazda3 Sport, CX-30, CX-5, CX-9, and CX-50. Over the summer we held the very first crash test of the 2024 CX-90 in the U.S., earning it IIHS’s top-tier award, 2023 TOP SAFETY PICK+. As the year came to a close, improved pedestrian crash avoidance in the 2024 Mazda3, Mazda3 Sport, and CX-30 earned them upgrades from 2023 TOP SAFETY PICK to TOP SAFETY PICK+ (when equipped with optional front crash prevention).

Leading into the holidays, Mazda Canada built on our past two years of community impact initiatives, pledging up to $1,000,000 to support and celebrate “Rising Legends”; Canadian youth and youth organizations who are working hard to improve their communities.

December in numbers

December

December

YOY 

YTD 

YTD 

YOY 

2023

2022

Change 

2023

2022

Change 

Mazda3 

783

404

93.8 %

10,880

8,044

35.3 %

MX-5 

12

32

-62.5 %

1,038

673

54.2 %

Passenger Car 

795

436

82.3 %

11,918

8,717

36.7 %

CX-3

0

0

-100.0 %

0

3,050

-100.0 %

CX-30 

1,317

610

115.9 %

10,748

6,863

56.6 %

CX-5 

1,155

1,221

-5.4 %

22,846

23,954

-4.6 %

CX-50 

620

211

193.8 %

5,711

2,365

141.5 %

CX-9

7

217

-96.8 %

2,060

4,113

-49.9 %

CX-90

558

0

0.0 %

4,692

0

0.0 %

MX-30

9

44

-79.5 %

662

812

-18.5 %

Light Truck 

3,666

2,303

59.2 %

46,719

41,157

13.5 %

MAZDA TOTAL 

4,461

2,739

62.9 %

58,637

49,874

17.6 %

 

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