Subaru Canada rang in the new year with its best December ever, retailing 5,115 units.

In 2023, Subaru Canada sold 54,966 units, a 24.9 percent increase over 2022. This translates to an increase of 10,957 Subaru models.

Record-breaking

December 2023 became the brand’s best-ever December, beating out the previous record of 4,671 units sold in the month in 2019. Both Crosstrek and Solterra recorded their best-ever December, with Crosstrek up 13.7% over December 2020 and Solterra up 7.4% from December 2022.

The Canadian-favourite Crosstrek continues to win over buyers with new-for-2024 refined comfort, bold new design and tons of standard features. The Crosstrek Wilderness now joins the lineup as the most rugged and adventure-ready Crosstrek ever built. With capability enhancements including increased ground clearance, all-terrain tires, and improved approach and departure angles, the Crosstrek Wilderness can go further off that beaten path than ever before.

The Solterra is Subaru’s first global electric SUV, providing true SUV capabilities in an all-electric, emission-free package. With standard Symmetrical Full-time All-wheel Drive and 210 mm of ground clearance, the Solterra provides all-weather and all-road capabilities that Canadians have come to expect from a Subaru.

“What a strong finish to an exceptional year,” said SCI Chairman, President, and CEO Tomohiro Kubota. “We can’t wait to continue this momentum, as 2024 brings new trim levels and model refreshes that we are excited to introduce to Canadians.”

December in numbers