Dilawri officially launched Dilawri INEOS Grenadier, the brand’s first and only location serving Eastern Canada, and one of the first two Canadian INEOS dealerships.
The boutique 9,500 sq. ft. facility is situated on a 1.75-acre site, conveniently located at 5515 Ambler Drive, Mississauga, Ontario, in the 401 Dixie Automall. This location was strategically selected based on its proximity to the major interchange of Highways 401, 403, and 410, Pearson International Airport, and Highway 427. Their entry into the Canadian market represents the latest expansion for INEOS Grenadier, which first launched in North America in September 2023.
“We are proud to play a foundational role in launching the INEOS Grenadier brand in Canada and are looking forward to engaging with and supporting customers from across Eastern Canada,” said David Boots, Vice President, Real Estate & Strategic Development, Dilawri. “From our perspective, the INEOS brand’s philosophy and the Grenadier’s uncompromising capability align with the demands and expectations of Canadian consumers, who are seeking a vehicle that can complement their active lifestyles and desire for adventure. Our shared commitment to delivering exceptional customer experiences will serve as a solid foundation for the brand’s successful launch.”
To be completed in January
Though the Dilawri INEOS Grenadier dealership is still under construction, a temporary site has been established opposite the dealership to offer customers the opportunity to engage with the brand. The permanent facility is slated to be completed in January 2024 and the first Canadian vehicle deliveries are planned to begin later in the year.
Through a unique bespoke purchase experience, INEOS product experts are equipped to support each customer with their individual configuration and selection of accessories to meet their specific lifestyle needs. The brand offers an extensive array of accessories and options to suit even the toughest requirements, with everything from the Raised Air Intake and the 5.5-tonne-capacity Integrated Heavy-Duty Winch to the High Load Auxiliary Switch Panel & Electrical Preparation, which includes four external electrical sockets for quick and easy installation of additional accessories (e.g. winches, light bars, etc.)
Introducing the Grenadier
In 2017, INEOS Chairman Jim Ratcliffe—a car enthusiast and experienced adventurer—identified a gap in the market for a stripped-back, hard-working 4×4 engineered for modern-day compliance and reliability—an insight that resulted in the formation of INEOS Automotive Limited. From the start, the company’s goal was to build an uncompromising 4×4 that works for the world, supporting those whose vehicles are central to their livelihoods.
Today, the Grenadier 4X4 provides best-in-class off-road capability, durability, and reliability. This tough off-road vehicle combines rugged British spirit and design with German engineering rigour, delivering the modern comfort, refinement, and quality that consumers demand. Their brand promise, “built on purpose,” serves not only as a reminder that the Grenadier has been built to serve customers’ requirements but also that each design and engineering decision has been made for a good reason, resulting in a rational, considered go-anywhere vehicle.
“The Dilawri INEOS Grenadier team is looking forward to introducing this rugged new automotive brand to our customers in Eastern Canada,” said Frank Caietta, Vice President Operations of Domestics, Dilawri. “Its impressive capabilities and extensive opportunities for customization make the Grenadier a perfect fit for our customers, who have to contend with a challenging climate and variable terrain. It has already made an impression on automotive enthusiasts around the world—now it’s time to show what the Grenadier can do in the Canadian context.”
The Grenadier’s backbone
The Grenadier’s backbone is a full box-section ladder-frame chassis, with heavy-duty solid beam axles, a two-speed transfer case, and up to three locking differentials. It is powered by a specially calibrated BMW 3.0-litre turbo-charged inline six-cylinder gasoline engine. An “open-source” approach to accessories means owners can tailor the vehicle to their specific requirements. Its interior combines versatility and practicality with the latest technology and exceptional comfort. A central infotainment touchscreen gives access to a range of information displays and settings menus, while an overhead console provides controls and switches for off-road and auxiliary controls. Hose-out rubber flooring, Recaro leather seats and numerous stowage options mean the Grenadier is ready for anything.
In addition to the online configurator, full information on Canadian pricing, vehicle specifications, and the ordering process is available at dilawri.ca/en/ineos-grenadier.
