HGreg, the flagship of Quebec’s automotive industry, marks a historic milestone this year as it celebrates its 30th anniversary.

Since its foundation in 1993, HGreg has established itself as a pillar of the automotive industry, thanks to its innovative vision, commitment to excellence and ability to anticipate and adapt to technological developments and the changing needs of its customers.

“As we celebrate a historic moment for our company this year, I would first and foremost like to pay tribute to all our loyal customers, partners and employees, both past and present,” stated John Hairabedian, President of HGreg. “Thanks to them, we have been able to demonstrate our determination to redefine the automotive buying experience, while remaining true to our core values.”

Since its inception, HGreg has been a ground-breaking force in the automotive industry, thanks to its innovative business model and spirit. By introducing a customer-focused approach and transparency, the company has shaken up existing norms and offered consumers a new way to buy their cars.

Bold vision

“30 years ago, we embarked on this adventure with the bold vision of making car-buying a simple and transparent process that is accessible to everyone,” added Greg Hairabedian, Founder of HGreg. “While most car dealerships operated on very expensive lots with a limited number of cars, we designed large, modern mega-centres where we could offer a large inventory of cars at all times. Today, I’m proud that this vision, now under John’s leadership, continues to inspire and prioritize customers.”

By evolving over the years, HGreg has been able to maintain its position as a leader in the North American automotive sector, thanks above all to its technological innovation. The company has consistently embraced new technologies, including artificial intelligence, to broaden its customer base and enhance the shopping experience. This forward-thinking approach has enabled HGreg to stay at the forefront of the industry and meet the ever-changing expectations of consumers, both in Quebec and in the U. S., where the company successfully established itself in 2009 with its first dealership in Florida.

Today, HGreg has annual sales in excess of $2 billion. Building on this heritage of success and innovation, with a dedicated team and strong values, HGreg is ready to continue shaping the future of the automotive industry for years to come.